In support of the Neighborhood Longhorns Program, H-E-B is introducing a BEVO XIV reusable shopping bag statewide. H-E-B hosted a kick-off event to celebrate the launch of the bags on Saturday, December 14th at the H-E-B located at 1000 East 41st Street in Austin. A portion of the sales proceeds, 17 percent, will directly benefit the Neighborhood Longhorns Program.
The Neighborhood Longhorns Program is a DDCE educational program that helps 6,000 Title 1 students in the Austin Independent School District improve their academic achievement. University of Texas fans statewide will be able to enjoy these durable bags, which feature BEVO XIV, while helping a worthy cause. The bags are available at H-E-B locations statewide. Hook ’em on education!