Colors
Burnt Orange
UT’s strongest and most recognizable brand element, Burnt Orange offers a uniquely identifiable color. The Diversity brand is no different. Use Burnt Orange prominently to reinforce the school’s official brand palette.
Primary Colors
Use one of these primary colors first and foremost.
Burnt Orange |
PMS: 159 |
DIGITALRGB: 191/87/0 |
Charcoal |
PMS: 432 |
DIGITALRGB: 51/63/72 |
White |
PMS: White |
DIGITALRGB: 255/255/255 |
Secondary Colors
The primary color palette is complemented by eight secondary colors. Using color in a thoughtful, consistent way reinforces the brand and fosters trust and recognition.
Tangerine |
PMS: 2011 |
DIGITALRGB: 248/151/31 |
Sunshine |
PMS: 114U/116C |
DIGITALRGB: 255/214/0 |
Cactus |
PMS: 2300 |
DIGITALRGB: 166/205/87 |
Turtle Pond |
PMS: 2277 |
DIGITALRGB: 87/157/66 |
Turquoise |
PMS: 320 |
DIGITALRGB: 0/169/183 |
Bluebonnet |
PMS: 7469 |
DIGITALRGB: 0/95/134 |
Shade |
PMS: 7543 |
DIGITALRGB: 156/173/183 |
Limestone |
PMS: 7527 |
DIGITALRGB: 214/210/196 |
Colors Usage
When to use which? Always think about your end product:
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