Both UT Austin and the Division of Diversity and Community Engagement brands are anchored by a clear and consistent logo system. This system, developed in 2016 to project a professional image and reflect a more cohesive and collaborative campus, was implemented to help enhance our Division’s brand as impactful, engaging and forward-thinking.

All UT colleges, schools and units are encouraged to adopt the logo configurations and adhere to the university’s identity system.

Read the full logo guidelines at brand.utexas.edu

The UT Austin Primary Word Mark

The primary word mark is composed of three parts:

Shield

Extracted from the university seal, the shield references our academic values and history but is presented in a modern, stylized way. There are 18 leaves to represent our 18 colleges and schools.

Texas

As the flagship institution of The University of Texas System, our school is often referred to as “Texas.” Our treatment of the text in all caps is strong and rooted in tradition yet bold and forward-thinking, like the state of Texas itself. It is locked up with the full university name and shield for further context.

The University of Texas at Austin

Our official full name, The University of Texas at Austin, clearly identifies our institution. GT Sectra, a contemporary serif typeface combining the calligraphy of the broad nib pen with the sharpness of the scalpel knife, is used as the font. It was chosen for its legibility and as a nod to academia.

If any of these three parts are not present, the primary wordmark lockup is incomplete and as such is violating our brand standards.

The shield should not be used as a standalone mark except in very specific circumstances and only with prior approval from University Marketing and Creative Services.

Clear Space

Do not add any words, graphics or images within a shield-height of any UT Austin word mark.

Clear Space and Minimum Size Requirements: 0.375” minimum for print. 50 px web.

The horizontal version is the preferred primary word mark type. To maintain our brand’s integrity, clarity and consistency, the size and clear space around the logo must always be maintained across all forms of communication.

These are only partial guidelines. For complete guidelines regarding Texas logos, read this.

DDCE Primary Word Mark

The DDCE Primary Word Mark is made up of four parts: The shield; “TEXAS”; The formal University name; and the Division’s official name. It is ok to use this word mark by itself without the UT Austin Primary Word Mark.

DDCE Formal Word Mark

The DDCE Primary Word Mark is made up of three parts: The shield; The formal University name; and the Division’s official name. When using the DDCE Formal Work Mark, the UT Austin Primary Word Mark must appear somewhere on the piece of communication it is being used for.

When to use which?

Always think about your end product: